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Adam has over thirty years’ experience of directing large-scale public realm and temporary architecture projects all over the world. Some past projects:

  • The Hong Kong Handover Ceremony - 'Sunset Farewell' 1997. The ceremony was televised internationally to an audience of 360 million.

  • Athens Olympics 2004 Opening and Closing Ceremonies. The Opening Ceremony was watched by a global audience of four billion and broke new ground as the most theatrical and technically demanding show of its kind. 

  • Chanel Mobile Art  A mobile container housing  a contemporary art gallery and event space which toured major cities as an as an homage to Chanel's style.

  • London Olympics Infrastructure on Horse Guards Parade and The Mall, 2012. Olympic sports were brought to the heart of the city with a 15,000-seater stadium.

  • The Hive the UK Pavilion for Expo Milano 2015 and its move to Kew Gardens, London. The honeycomb structure was the gold medal winner for architecture and landscape.

  • The Royal Military Tattoo 2000 The Millennium celebrations for British Armed Forces were held over six days on Horseguards Parade, London.

  • Public events for The Royal Household of the United Kingdom including:
    The Queen Mother's 100th Birthday Celebrations  
    All The Queen's Horses for
    Her Majesty The Queen in honour of her 2002 Golden Jubilee.



Recent Activity

In 2018/19 Adam was in Hong Kong working with his friend David Rule, owner of the Serious Group of companies. Amongst other things, he directed the design of a new type of theatre, one that would support a full tilt production of, say, Phantom of the Opera but it would be movable - demountable in other words. Read more about de-mountable theatre.

In 2019/20 Adam was in the UAE working with Adrian Bell of Action Impact. His task was to direct the production of a high-profile audio/visual visitor centre for a multinational corporation. The work was innovative in that the design called for it to be updatable and state of the art, but also to be installed within the corporation’s headquarters.

The project has led Adam to think hard about the upcoming need to re-purpose office space for innovation and experience centres now that so many more people are working from home and only coming into the office once or twice a week.

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